Institutional communication is essential in the context of the representation of interests. It reinforces the legitimacy of the voice of companies and professional sectors in addressing the public authorities and makes it possible to mobilise support more widely by increasing notoriety. Articulated and constructed institutional communication, intended to be long-lasting, will undoubtedly contribute to reinforcing influencing actions with the authorities.
Our approach to institutional communication is methodical and is based on using a range of communication measures, both traditional and digital, depending on the recipients, the messages and the timeframe. It leads to a strengthening of the organisation’s support network and builds a reputation in line with its reality and ambitions.