Digital communication is playing an increasing role in the political debate and contributes to shaping the opinion of decision-makers. It is a question of adapting its messages to social networks, each of which has a particular audience. Involvement in digital communication can be passive or active. Digital media can be monitored just like the traditional media.
Many influencers, whether elected officials or journalists, are highly active on these networks and are receptive to the messages received. These spaces become virtual forums where a multitude of different ideas are confronted. They are likely to lead to the formulation of new proposals. Interest groups can actively participate in these debates.
Digital communication is based on two pillars. The first is the website which provides a presentation of the organisation and its positions. The second represents all social networks which encourage the emergence of an opinion and which require a strong degree of reactivity.