Professional sectors sometimes form associations to represent their interests to their respective audiences (authorities, the media, civil society, interest groups, companies) and to promote their image. The governing bodies of these associations are led by representatives from these members.
We support the cantonal and regional professional associations in their strategic thinking and in the operational implementation of their missions. In concrete terms, we support the association’s internal opinion-forming, manage the implementation of its projects, collaborate in public relations and lobbying and ensure the administrative management of its governing and technical bodies.
The professionalisation of an associative activity has many virtues. It frees its leaders from operational constraints so that they can concentrate on strategic decisions. It reinforces the coherence of its line by making its actions sustainable. It offers a permanent presence at the service of its members. Ultimately, this professionalisation reinforces a sector’s capacity to influence for the benefit of each of its members.