The purpose of political monitoring and surveillance is to observe the speech and decisions of the stakeholders involved in the environment of a company or a professional sector. This makes it possible to identify both the risks which could harm them and the opportunities which could emerge and help them to grow.
Political monitoring focuses on monitoring the progress of a project within the multi-stage political decision-making process. Each stage is an opportunity to find out the state of opinion of the political decision-makers and to intervene so as to feed and influence the debate.
These activities are eminently strategic. They are necessary to define the communication and lobbying actions which will have to be undertaken. Once the objectives of the approach have been set, it is important to define its scope and identify the stakeholders involved. Information is gathered from several sources: the media, press releases, social networks and official publications. The intelligence consists of analysing and interpreting this information and is the last step in this process.