Advocacy is the representation of interests to decision-makers in global governance. With nearly 40 International Organisations, 420 Non-Governmental Organisations and 180 Permanent Missions of countries, Geneva is one of the most important poles of this governance and adopts standards which are then to be applied by all Member States.
Due to the presence of major organisations such as the UN, WHO, ITU, ILO or WTO, debates on human rights, global health, telecommunications, labour or trade take place in Geneva. By being present in this city, we support organisations, companies and public authorities in making their voice heard when new standards are drawn up or missions decided upon by these bodies are adopted.
The world of multilateralism is complex and constantly evolving. Our approach is based on identifying the stakes and the players involved, formulating clear goals and implementing targeted communication actions adapted to the practices of the International Geneva Ecosystem.