The traditional media – press, TV, radio – makes an important contribution to public debate and to the forming of decision-makers’ and elected representatives’ opinions. They are privileged spaces for defending an opinion, responding to possible criticisms and mobilising particular players or even the general public. The media is also an important vector for strengthening confidence in an organisation which forms the basis for its legitimacy in defending its positions.
Media relations are, however, a delicate matter which require an approach based on a careful analysis of the risks and opportunities of media visibility and the identification of the media to be solicited. We offer various forms of media interventions ranging from managing a press office to writing and distributing press releases, organising a press conference and placing articles.